01 SKILL SET
KNOWLEDGE AND PROFICIENCY
80%
GRAPHIC DESIGN
100%
TYPOGRAPHY
100%
BRANDING
100%
DIGITAL COLLATERAL
100%
CMS / EMAIL PLATFORMS
100%
GOOGLE ADS / GA4
100%
SOCIAL MEDIA
100%
VIDEO / AUDIO
EVENTS
80%
PRODUCT LAUNCHES
75%
cathy
henson.
Creative Design
Art Director
Branding
Advertising Campaigns
Product Launches
Project Management
Media Planning
H
MY APPROACH TO DESIGN IS BOTH CREATIVE AND PRAGMATIC.
I PROVIDE INNOVATIVE SOLUTIONS FOR CONSUMER, BUSINESS AND SERVICE SECTORS THAT RESONATES WITH TARGETED DEMOGRAPHICS AND ACHIEVES BUSINESS GOALS. EXPECT OVER-THE-TOP WORK ETHIC, PASSIONATE BRAND EVANGELISM, CREATIVE STORY TELLING AND A CANDID RELATIONAL WORK STYLE WHEN YOU WORK WITH ME.
02 PORTFOLIO
MY WORK. SEE MORE >
Mom and Girls ENG
As Real As it Gets. Strive Checking ENG
Money Market Pig Growing 15 Eng
Mom and Dad Jeep ENG
03 Experience
Avenir Financial
AEA Federal Credit Union
Marketing Manager
Provide creative direction, design, writing, budget and project management, campaign proposals and reporting results, media buys/placement, and internal/external communications for the credit union. Projects delivered include organization rebranding, advertising campaigns, training collateral, product launches, events, print collateral, videos, radio ads, digital advertising, social media, and branch signage. Successful execution involves engagement with Risk, Operations, Consumer Lending, Retail, Branch Managers, Executive Team and external vendors to fulfill organization's goals. Public relations include being active with Chamber of Commerce, non-profit volunteerism and community outreach.
Mohave State Bank
Marketing Manager
Worked with Executive and Regional Managers in three distinct markets to deliver effective marketing for mortgage, personal and business banking products. Assets deployed to radio, newspapers, programs and magazines. Created new product names. Collateral included annual reports, print collateral, advertising, branch displays, and business outreach events
BOKF
Marketing Coordinator II
Designed and produced marketing assets for branches in Oklahoma, Texas, Arkansas, Colorado, New Mexico and Arizona. Worked directly with Marketing Managers in each State to provide ads, branch campaigns, collateral for consumer and business banking products for hundreds of branches across states.
Gordley Design Group
Sr. Graphic Designer
Designed and produced ads, brochures, posters and collateral for clients such developers, restaurants, hair salons, and Arizona Department of Transportation. Notable accomplishment includes winning an Addy for Best Self Promotion for the Agency.
Touchpoint Communications
Art Director
Worked with editorial team, artists and clients to design and produce monthly magazines for non-profit sector. Art directed, designed and produced direct mail campaigns for Turning Point Ministries, Alistair Begg and other non-profit organizations.
Power 2 Change
Art Director
Managed internal design team and contractors and collaborated with an editorial team. Art directed, designed and produced bi-monthly magazines, campaigns, product publications, brochures, product packaging , donor gifts, fund raising collateral and building displays. Worked with 13 national divisions within the organization to develop and deliver collateral. Notable accomplishments include national Power 2 Change campaign; creating new "Total Package" brand and magazine for school outreaches; art directed and produced successful "Christmas Digest" magazine sold across Canada; Designed a large timeline display at headquarters.
Kent Allan Design Group
Graphic Designer
Designed and produced corporate branding systems, signage systems, interior and exterior stores, branding guides, logos, brochures. Clients included World Expo 86, Canadian Airlines, Fletcher Challenge, Mohawk Oil, Alberta Gas and BC Ferries.
04 education
Capilano University
Design and Advertising
Awards
CUNA Diamond Best Campaign 2024, 2025
CUNA Diamond Best Overall Video Ad 2023
CUNA Diamond Best Ongoing Event 2023
Addy Best Self Promo 2022
Langara College
Fine Arts
Learning
Adobe Live and MAX
Google Analytics
CUNA Marketing and Business Development
American Business Womens Association Leadership
Leadership
ABWA HerStory Chair
ABWA Womens Expo Chair
ABWA TCC Board Chair
Saddleback Church Online Group Leader
CONTACT
As a passionate creative and motivated professional, I’m constantly striving to improve my techniques, expand my skill set and find new opportunities to grow. Please enjoy my portfolio, and feel free to get in touch with any questions.
PH. 928.257.0747
